When I think Titleist, I definitely don't think of beefy irons that are super easy to hit. I don't think irons made for the everyman golfer who struggles to...
Tag - Titleist
When Titleist came out with the AVX golf ball, it was an acknowledgement that there was a gap they perhaps could not address with their flagship Pro V1 ball...
There's clearly a market for players distance irons. There's clearly a market for forged irons. And, we're coming to learn, there's a market for forged players...
Titleist has announced the newest iterations of two of their more successful golf ball lines, bringing out the next generation of the Tour Soft ball and an...
Ever been to a brewery? There's a decent chance you have. And if you've walked into one, you've probably seen on the board some new beers from the brewers...
Soft balls aren't going anywhere. Lots of golfers like them, particularly those with slower swing speeds. And while they may not max out distance for a golfer...
Titleist's AP series irons have been popular for more than a decade. They got incrementally better with each release, and eventually the AP1 and AP2 irons got...
These days, Titleist has five iron sets.
With the advent of the T Series, there are the T-100, T-200 and T-300 irons. Previously, there were three AP models:...
After a few weeks of teasing them out with seeding on major tours, Titleist has unveiled its new U-Series utility irons just in time for this week's Open at...
Titleist works on two-year cycles with its golf-club products, with woods coming out in odd-numbered years and irons and hybrids debuting in even-numbered...
The Titleist TS line has been well-received across global tours, and the TS2 and TS3 models changed a lot of minds about what Titleist can do in the modern...
No doubt you've asked yourself what you would want, have or do if money were no object and you had every resource at your disposal. Well, engineers at Titleist...
Every once in a while, Titleist surprises us, and they did this week when they announced the TS4 as an addition to their Titleist Speed Project series of...
It's all the rage in golf: offering a unique finish to an existing iron set in an off-release year. Titleist has gotten in on the act with limited-edition...
Jordan Spieth put Titleist's TS2 driver and fairway woods into play in last week's 2018-19 PGA Tour season debut in Las Vegas. This week at the Mayakoba Golf...
When the Titleist 917 drivers were delivered to the head pro at my golf club, a number of us went to the driving range with a fitting kit and launch monitor to...
Titleist is launching its latest drivers at the 2018 US Open, with Justin Thomas and Jimmy Walker among those putting the TS2 and TS3 drivers into play at...
Titleist has come out with a new golf ball, announcing the nationwide release of the Titleist AVX golf balls after a multi-state test in 2017 to gauge sales...
Titleist has gone soft. On purpose.
Perhaps catching the winds of change in the golf-ball space, the company has made a concerted effort in the last 12 months...
For 2018, the Scott Cameron line of Select putters get an upgrade, with seven head shapes all featuring four-way sole-balancing technology as part of Cameron's...
If you love golf and live in a part of the United States where it gets cold in the late fall and through the winter, then you probably have your winter golf...
Jordan Spieth made a change in what's in his bag, moving from Titleist's 716 AP2 irons to their 718 AP2 irons at the 2017 Emirates Australian Open.
A year ago...
The next generation of Bob Vokey wedges are here, with the SM7 wedges are now finding their way quickly into bags of PGA Tour players at the 2017 Shriners...
If you're in the market for the softest golf ball you can find, then you'll be happy to know Titleist has updated its softest option, the DT...
Titleist has been a big fan of the limited release of late, and that chic style has made its way to their golf ball line.
The company has made a...
As golf equipment design has evolved, equipment manufacturers have been able to dial in more specifically with each club they make if they so choose, carving...
Justin Thomas won the 2017 SBS Tournament of Champions for his third PGA Tour win, first in the United States and second in this 2016-17 PGA Tour season.
The...
Bob Vokey knows a thing or two about wedges, how players use them, what they like to see when they're looking at them and how to marry aesthetics and...
Titleist is starting the process of seeding prototype versions of their 2018 hybrids at the 2017 John Deere Classic and Aberdeen Asset Management Scottish...
Just like clockwork, Titleist is starting the process of seeding prototype versions of their 2018 iron lineup starting at the 2017 Quicken Loans National.
The...
There's a trend in golf toward more fragmentation of the equipment market.
It used to be pretty simple: You found a set of clubs based on your skill level ...
Back in 2016 (remember then?), Titleist came to the high-end market of golf equipment with its limited-run Concept equipment line. The idea was to bring...
Rory McIlroy is looking for a new golf ball, apparently ready to move on from the Titleist Pro V1x after a disappointing finish at the 2017 Masters.
Speaking...
Rickie Fowler picked up his fourth PGA Tour win at the 2017 Honda Classic, winning by four shots at PGA National in what turned out to be yet another...
Jordan Spieth won the 2017 AT&T Pebble Beach Pro-Am for his ninth PGA Tour win with a four-shot victory over Kelly Kraft.
The two-time major-winning...
Zac Blair is a great character on the PGA Tour. He's in tune with course design and architecture, he interacts on social media, he hops on podcasts. He's a...
Justin Thomas won the 2017 SBS Tournament of Champions for his third PGA Tour win, first in the United States and second in this 2016-17 PGA Tour season.
The...
Jimmy Walker is using a 42-inch Titleist 917D2 driver at the 2017 SBS Tournament of Champions, according to Golfweek. And that's kind of weird.
The average...
Jordan Spieth is playing the 2016 Emirates Australian Open, his first golf tournament since taking a six-week break after the Ryder Cup.
Spieth has worked on...
Titleist's newest generation of drivers and fairway woods, the 917 Series, would best be described as a marriage of cutting edge tech, and well, nostalgia...
It's fall in an even-numbered year, and that means Titleist is ready to hit the golf world with a lineup of updated drivers and fairway woods. The 917 line ...
Charley Hoffman won the 2016 Valero Texas Open to pick up his fourth PGA Tour win, closing out a run of five previous years with a top-15 finish at TPC San...
You can't go a short par 3 without seeing a Titleist. Their equipment -- particularly golf balls and accessories -- is ubiquitous.
So why is Titleist...
When Jordan Spieth went to the back nine on Sunday at the 2016 Masters with a five-shot lead, it looked like the defending green jacket winner was on his way...
Adam Scott won The Honda Classic 2016 on Sunday for his 12th career PGA Tour win and first since winning at Colonial in 2014 in what's now known as the Dean...
Master wedge designer Bob Vokey has improved his popular SM6 line of wedges, offering a series that works better together thanks to a more systematic approach...
True to its product cycle, Titleist has come out with new versions of its popular NXT Tour and NXT Tour S balls, as well a redesigned Velocity ball, built for...
The new Scotty Cameron line of Select putters brings together a blend of familiar and popular styles in multi-material heads, matched together for optimal...
Jordan Spieth made an estimated $54 million in 2015, and that figure stands to grow this year with a huge new sponsor.
On Wednesday, Coca-Cola announced it has...
Jordan Spieth had an incredible 2015, winning five times, including a pair of majors, the Tour Championship and the FedEx Cup.
So, one of Spieth's sponsors...
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