Stephen Curry has become an increasingly visible part of the game of golf, and he's now codified a relationship with Callaway Golf that could help him reach his goals of making golf more accessible for all youth.
The multi-year agreement suggests Callaway will work with Curry and his foundation toward helping underrepresented youth be introduced to and thrive playing golf. The deal will also lead to co-produced original content around Curry’s endeavors in golf.
“I am beyond excited for the opportunity to work with Callaway Golf," Curry said in a release. "Their ability to think outside the box on how we can collectively grow the game of golf is second to none. I can’t wait to begin rolling out some of our ideas to make golf more accessible to boys and girls around the world.”
The pair came together this year when Curry announced his financial support to re-establish a varsity-level golf program at Howard University in Washington, D.C. Curry is fully funding the program for men and women for the first six years of its existence, including staffing and operating costs while the university can fundraise to make the program self-sustainable. Curry has also agreed to fund three full golf scholarships (two for the women's team; one for the men's team). Callaway pledged its own support including outfitting the program with equipment.
“We’ve found an incredibly likeminded partner in Stephen,” said Chip Brewer, President & CEO, Callaway Golf Company. “His love of golf is something we at Callaway immediately connected with. And over time we realized we shared much more than that: a vision to create opportunities for access to the sport for people that might not have it. With our support, Stephen is uniquely positioned to create meaningful experiences in golf.”
Curry's deal with Callaway adds to his portfolio of golf-related endorsements. Curry has long endorsed Under Armour and worked with them to release several generations of his basketball shoes and other apparel. This year, UA Golf released a capsule of Curry-inspired golf apparel, giving it the kind of press tour and release previously reserved for the likes of Jordan Spieth.
The three-time NBA champion was also executive producer of the ABC summer mini-golf-themed series "Holey Moley," which is preparing for a second season.