Inspired by comments made last year by Jack Nicklaus, the PGA Championship is bringing back a staple from the earlier days of the season's final major.
PGA of America president Ted Bishop announced Wednesday on Golf Channel that a long-drive contest will again be featured during PGA Championship Week.
Bishop was light on details, including when, where and how it will be conducted, but the return of the contest along with a hike in the purse to golf's highest at $10 million, is furthering the buzz around the oft-forgotten major.
The Golden Bear was the inspiration behind the return, suggesting he still carried around the money clip he won as long-drive champion from a half-century ago at Oak Hill.
"I have a money clip that's in my pocket right now and it's been in my pocket for 50 years," Nicklaus said last August. "It says, 'Driving Distance Winner' -- that's what it says across the PGA Championship [money clip]. That drive was 341 yards, 17 inches."
That might just win this August.