Titleist introduces second-gen AVX ball, promising more speed, distance and control
Equipment

Titleist introduces second-gen AVX ball, promising more speed, distance and control



When Titleist came out with the AVX golf ball, it was an acknowledgement that there was a gap they perhaps could not address with their flagship Pro V1 ball. They needed a ball for a golfer who wanted a Tour-caliber ball that offered more control with a penetrating ball flight and less full-shot spin while maintaining greenside grab.

The AVX proved to be a win. Now, Titleist is introducing the second-gen AVX ball, promising a totally reengineered golf ball that's softer and offers better short-game performance.

The 2020 AVX sports a larger, lower-compression core, which delivers softer feel while offering high ball speeds with a low spin profile. The High Flex Casing layer works in tandem with the bigger core to promote those goals.

The Catenary dimple design continues through, keeping the ball in the air with a lower ball flight.

The 2020 Titleist AVX golf balls are now available for $48 per dozen.

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Ryan Ballengee is founder and editor of Golf News Net. He has been writing and broadcasting about golf for over a decade, working for NBC Sports, Golf Channel, Yahoo Sports and SB Nation. Ballengee lives in the Washington, D.C. area with his family. He used to be a good golfer.

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