LAB Golf (formerly Directed Force) introduces BLaD.1 putter with Bullseye-style look

LAB Golf (formerly Directed Force) introduces BLaD.1 putter with Bullseye-style look


Earlier in the year, golf fans were enthralled by Adam Scott's use of a putter by a company called LAB Golf, formerly known as Directed Force.

The putter, the DF 2.1 putter, was designed to offer what the company dubs "lie angle balance," which is a notion that a putter balanced in such a way will not naturally twist or turn via torque on its own. The benefit of lie angle balance is posited as relieving a golfer of the need to manipulate their putting stroke to control the inherent twisting of putter heads.

While the concept intrigued a number of fans, the company received feedback more golfers would give it a try if the concept was introduced into a more traditional looking putter. That's the new BLaD.1 putter, which has the benefits of lie angle balance in a Bullseye-style blade.

Each putter head is completely CNC milled, and the putter is available in steel and brass models. Once each putter is milled, four custom weight screws -- two in the toe and two in the heel of the putter -- even out the weight to achieve lie angle balance.

With LAB Golf custom-making each putter, customers can be custom fit through a remote process that will identify the proper length, lie angle, shaft and grip for their game.  Shaft options include Breakthrough Golf Technology's Stability shaft, the LA Golf Shafts OZIK TP and the FST Tour in Matte Black and Matte Silver.

The LAB Golf BLaD.1 is currently available through the company’s website starting at $399.

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