Remember Al Czervik's golf bag from "Caddyshack"? You remember the bag Rodney Dangerfield had at Bushwood Country Club, complete with a TV, phone and a sound system. Of course you do.
Well, Michelob Ultra has brought Al Czervik's golf bag into 2018 with a special Ultra Caddie Bag just in time for the 2018 PGA Championship at Bellerive Country Club. The Ultra Caddie Bag has a lot of the same features from the Al Czervik golf bag, but with modern touches.
The one-of-a-kind bag has space for a 128-ounce mini-keg, and it has a tap which pokes out through the top of the bag, where clubs would live. The bag features a built-in Bose bluetooth speaker for playing music, perhaps by Kenny Loggins, on the golf course. There's a tablet for watching God knows what while playing golf. There's also an LED-lit bag area which can house glassware (though I don't know why you'd have anything other than red Solo cups in your golf bag).
The last time we saw a golf bag offer a modern take on Al Czervik's golf bag was in 2011 when John Daly started using a golf bag with a screen in it to serve graphics, ads and other video. But there wasn't a tap or a speaker or anything like that. Michelob Ultra's effort seems more true to the "Caddyshack" spirit.
The Michelob Ultra Caddie Bag is going to be given away through Twitter and Instagram entries, so check with their accounts for more information to further live the Ultra life.