Explaining why Colonial has a new name, the Dean & Deluca Invitational
Golf Biz

Explaining why Colonial has a new name, the Dean & Deluca Invitational


There are going to be a lot of confused golf fans this weekend. It happens almost anytime a PGA Tour event changes its name, usually when it switches sponsors. However, this name change is particularly shocking and confusing.

Colonial has long been a staple on the PGA Tour. Even before there was a real PGA Tour, there was Colonial. The Ft. Worth club, often called Hogan's Alley, is practically synonymous with Ben Hogan. And now Colonial's name, sadly, is off the event.

The Colonial invitational tournament, previously sponsored by the hotel chain Crowne Plaza, is now sponsored by high-end grocer Dean & Deluca. The tournament has been renamed the Dean & Deluca Invitational, taking the Colonial name off the title of the event.

So, while the tournament may well only be rivaled by the Zurich Classic of New Orleans for the quality of food served on site, a big part of the tournament's identity is no longer in the name. That will take some getting used to, although hopefully the Colonial name can be slapped on the end.

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Ryan Ballengee

Ryan Ballengee is founder and editor of Golf News Net. He has been writing and broadcasting about golf for nearly 20 years. Ballengee lives in the Washington, D.C. area with his family. He is currently a +2.6 USGA handicap, and he has covered dozens of major championships and professional golf tournaments. He likes writing about golf and making it more accessible by answering the complex questions fans have about the pro game or who want to understand how to play golf better.

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