Peyton Manning is going to drink a lot of Budweisers; he's a distributor
Golf Culture

Peyton Manning is going to drink a lot of Budweisers; he’s a distributor



After winning Super Bowl 50, Peyton Manning told CBS' Tracy Wolfson that he was going to drink a lot of Budweisers. It probably took a lot of people aback, as Manning isn't the kind of guy to name drop brands while on the field.

However, it wasn't a completely spontaneous thing. In 2014, Beer Business Daily reported Manning owns a stake in a pair of AB InBev distributorships in Louisiana. In other words, he's drinking Budweiser -- and Bud Light, which he explicitly mentioned in a 2014 news conference -- because he can get his hands on some pretty easily.

Manning also got in a more subtle placement for his business interests as soon as his Denver Broncos had officially beaten the Carolina Panthers by a 24-10 count. Manning gave a kiss to John Schnatter, who we all know as Papa John, owner of the Papa John's pizza chain. Manning is a spokesperson and owns a number of Papa John's franchises.

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So, in the Nationwide jingle, "That guy knows pro-duct place-ment."

Perhaps Manning, who is expected to retire after this, his second Super Bowl win, can down a few on the golf course, where he carries a USGA handicap index of 4.0.

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Ryan Ballengee

Ryan Ballengee is founder and editor of Golf News Net. He has been writing and broadcasting about golf for nearly 20 years. Ballengee lives in the Washington, D.C. area with his family. He is currently a +2.6 USGA handicap, and he has covered dozens of major championships and professional golf tournaments. He likes writing about golf and making it more accessible by answering the complex questions fans have about the pro game or who want to understand how to play golf better.

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