Ad for Mike's Golf Shop sends clear message: We buy golf clubs
Golf Culture

Ad for Mike’s Golf Shop sends clear message: We buy golf clubs


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They buy golf clubs, OK?

There's nothing fancy about this TV ad for a Tennessee golf shop.

Mike Mixson owns Mike's Golf Shop in Chattanooga, Tenn., and he shot this ad using his phone. It's now running on local TV, but it's become a bit of a minor phenomenon on YouTube, where it's been viewed over 100,000 times. The ad has been shared in industry circles for its sheer effectiveness and hypnotic chant.



We buy golf clubs!

RELATED: Mike's Golf Shop has a message for President Obama (GolfCentralDaily)

It's almost too ... something ... to be true. It just screams hoax. But it's not. It's real. Check out the guy's Facebook page or the Mike's Golf Shop page. 

And the publicity has turned him into a minor celebrity. Morning and drive-time radio shows throughout the country have invited Mixson to be a guest to talk about the ad, then have him cut a promo that they probably will air for a couple of weeks.

Forbes and MSN have reported on the guy -- Adweek, too. Comedy Central's viral video show "Tosh.0" featured him on their website.

But buying and selling used golf clubs (here's his eBay presence) isn't Mixson's first dip into entrepreneurialism. He's into guitars, too, running a store called Guitar Galleria. And the guitar store and the golf shop, which opened July 2012 according to the shop's website, have the same address.

Even better, if you're looking for a job in the Chattanooga area, Mike's Golf Shop is hiring.

To Apply To Mike's Golf Shop, bring a 1 page, 8-1/2" x 11" single sided resume to our shop on Thursdays between 4:30pm and 5PM Eastern

Applicants Must Be Ready To Work On A Computer, Take Pictures, Use PhotoShop And Write Descriptions. Also Applicants Must Be Able To Build And Reconstruct Retail Displays. Minimal Supervision; Maximum Flexibility

Or, if you don't want a job or sell your golf clubs, then you can buy a Mike's Golf Shop T-shirt.

We buy golf clubs.

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About the author

Ryan Ballengee

Ryan Ballengee is founder and editor of Golf News Net. He has been writing and broadcasting about golf for over a decade, working for NBC Sports, Golf Channel, Yahoo Sports and SB Nation. Ballengee lives in the Washington, D.C. area with his family. He used to be a good golfer.

Ballengee can be reached by email at ryan[at]thegolfnewsnet.com

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