Earlier this year, the LPGA Tour made a big push on social media, tagging caddie bibs with the Twitter handles of their players.
The European Tour is now hoping to encourage social media use for its players.
At this week’s Omega European Masters, the Tour issued a player notice, asking players in the Swiss field to tweet after the rounds and interact with fans, according to Golf by Tour Miss.
“To further enhance the players’ and the tour’s reputation on the social network platform (Twitter), the tour would like for players to tweet after their rounds to engage their golf fans,” the notice said. “The Blackberry Playbook is available at the tournament office for your usage. Please feel free to give it a go.”
While the Euro Tour is docked points for asking its players to use a Blackberry Playbook – a disgrace of a product – at least they’re making an outreach effort.