Good Good has dropped its sponsorship of the planned, inaugural Good Good Championship on the PGA Tour's fall schedule this November.
The PGA Tour released a statement on the matter on Thursday, saying, in part, "The PGA Tour has been informed of Good Good Golf's decision to step away as sponsor of the event in Austin, Texas, this fall.
"We agree with their decision to use this time to focus on their organization and the work ahead. The PGA Tour believes in golf's ability to bring people together and create a welcoming environment for all."
The Good Good Championship was to be played Nov. 12-15 at the Omni Barton Creek Resort in Austin, Texas, with a field of 120 players competing in the FedEx Cup Fall event. The tournament, the PGA Tour said, will be played as scheduled, though with a new name and sponsorship partner.
The news comes hours after Callaway Golf announced it has terminated its relationship with the YouTube group, effective immediately.
“We sincerely apologize to everyone who was hurt, disappointed, or offended by this incident,” said the announcement Callaway posted on social media channels.
Callaway Golf, which approved the controversial Good Good Studios-filmed ad before posting, said it is also donating $1 million to organizations which “prevent violence against women, provide resources to survivors, and advance education and awareness efforts.”
“Over the last several days, we have listened and reflected deeply on the hurt and disappointment caused by the video we reposted,” the statement read. “We heard from individuals who shared personal experiences related to violence against women, and their stories were powerful reminders that this issue touches the lives of far too many people.
“Unequivocally, violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment.”
Callaway promised to improve its approval processes to prevent this kind of situation from happening again.
"“In this instance, our content review process was not comprehensive enough," the announcement read. "We have taken appropriate internal corrective actions and significantly strengthened our approval procedures to help ensure this does not happen again."
Callaway CEO Chip Brewer had previously posted a letter on social media late on Monday night Pacific time, looking to explain the company's role in the creative and approval process, promising a full investigation and to do better.
Callaway's decision to drop Good Good came after several high-profile golf retailers removed Good Good apparel from their brick-and-mortar stores and online storefronts. Dick's Sporting Goods and its sister company, Golf Galaxy, were first to remove the products. The company also reportedly pulled its presenting sponsorship of Golf Channel's "Big Break x Good Good" show, whose premiere was delayed so Golf Galaxy branding could be removed from the series. Golf Town, a huge Canadian golf retailer, also removed the apparel, as did PGA Tour Superstore in the United States.
