There will be more on the line than just a trip to the BMW Championship and jockeying for part of a big bonus pool at the 2026 FedEx St. Jude Championship. PGA Tour players will now be fighting for an added equity stake in the PGA Tour itself.
The PGA Tour announced an extension of its player-equity initiative, offering "recurring equity grants" to players who finish in the top 50 of the FedEx Cup standings, through the 2026 BMW Championship. PGA Tour CEO shared the news in a Thursday memo to Tour members.
Players had been clamoring for more opportunities to earn equity in the PGA Tour's for-profit subsidiary, PGA Tour Enterprises, and expressed that to Rolapp in multiple meeting last year.
PGA Tour Enterprises was formed as a holding company for the Tour's commercial assets, separating those functions and their valuation from the membership organization and its functions.
The equity grants for the top 50 players in the 2026 FedEx Cup will be awarded in April 2027.
Currently, nearly 200 PGA Tour members already have some kind of equity in the Tour's for-profit subsidiary, PGA Tour Enterprises, with the total stake valued at more than $1 billion. The distribution of that equity to some 193 players was based on where those players fell into four buckets, with a cluster of 36 players sharing some $750 million in equity based on "career performance, last five-years performance and Player Impact Program results."
This extended equity offer will be made available to players, regardless of whether they already have equity stake.
