For the second time, Tiger Woods' Sun Day Red brand mark has been challenged by a company using a somewhat similar leaping-cat logo.
This time, it's German-owned apparel brand Puma that filed a notice of opposition. The filing was made January 2, toward the tail end of the period to file such opposition. The company claims the Sun Day Red logo is too similar to the logo Puma has used since 1969, and Puma is seeking to prevent the Sun Day Red brand from using the proposed mark as its logo.
“Due to the confusing similarity of the marks and the identical, legally identical, or closely related nature of the goods and services of the parties, consumer confusion is likely between the Challenged Marks and the Leaping Cat logo,” Puma said in the filing.
There are differences between the logos. The most obvious difference is one is a puma leaping left while the other is a tiger leaping right. The Sun Day Red logo features 15 different stripes to represent Woods' 15 professional major championship titles. Puma's leaping cat is filled in with a solid color.
Join Golf News Net for $10 per year, and go ad-free!TaylorMade maintains confidence in their marks and filing. The two parties can either reach a settlement or potentially take this to trial.
This is the second opposition filing against Sun Day Red since it launched in February 2024.
Tigeraire, a brand which makes cooling products for athletes, filed a dispute, to the Sun Day Red trademark filing with the US Patent and Trade Office (USPTO). Tigeraire claims Sun Day Red “unlawfully hijacked” their logo. The resemblance has convinced Tigeraire to pursue litigation. The company claims involvement in the golf industry since the second half of 2023. The company has also sold merchandise with their logo on it since 2021.
Sun Day Red continues to operate while the litigation and opposition process unfolds.
