Bryson DeChambeau has returned to the PGA Championship, and he's back in contention as the first-round leader at Oak Hill.
The 2020 US Open champion looks dramatically different compared to his last appearance. He has lost a ton of weight, after, he says, cutting calories and losing 18 pounds in 24 days. He also is wearing a different set of logos. He is no longer affiliated with almost all the brands that supported him previously.
Now DeChambeau is left with wearing two logos that hold personal meaning for him, including a new logo on his hat, as well as the logo he wears on his shirt.
The logo on Bryson DeChambeau's hat at the 2023 PGA Championship is for his LIV Golf team, the Crushers. DeChambeau is a partial owner of the team (and perhaps even the LIV Golf concept), and the skull and crossed tees logo represents the four-person team he heads up on that tour.
That logo is different than the personal brand logo that DeChambeau has started using in recent years. His old personal logo was a silhouette of his head while wearing the driving cap he wore at the start of his career. Since choosing to wear baseball caps instead, though, DeChambeau has altered his logo to simply his initials.
DeChambeau has not played particularly well since moving to LIV Golf, and that's in part because he has been dealing with a hand injury but also making more changes to his body so that he can still be fast but also a more comfortable weight.
So far, it appears to be working at Oak Hill.