When I was a kid, every once in a while a box of cereal or a toy or a McDonald’s Happy Meal would come with a special comic book. It’d be a collaboration between the studio and a brand to tell a particular brand-hyping story. The comics were typically worthless, but as a kid, it was pretty thrilling to get a free comic book, and I’d look through any of them.
Now the USGA is trying the concept in 2019, teaming up with Marvel to create a special edition Avengers comic introducing kids to the game of golf. The comic, which is an update to the Snoopy-starring Peanuts comic the USGA has used for decades, will be available online as a lead-in to the US Open in June at Pebble Beach in California. Hard copies are also available at the US Open.
The comic follows Iron Man (also known as Tony Stark) and the Avengers as they teach a future generation of the Marvel universe about golf. The book has a fold-out poster highlighting some basic golf lessons for juniors, too.
“We’re excited for this opportunity to introduce and teach the game of golf to a junior audience in a way that’s completely unique,” said Mike Davis, CEO of the USGA. “Utilizing the power of the Marvel Universe will help us introduce the game to potential new golfers while also giving our existing players a fun new way to learn.”
Marvel-themed golf posters will also be available for kids at the US Open Junior Experience on Sunday, June 9 at Pebble Beach Golf Links.