Titleist bringing back Concept C16 irons with 1,000 new sets

Titleist bringing back Concept C16 irons with 1,000 new sets


Back in 2016 (remember then?), Titleist came to the high-end market of golf equipment with its limited-run Concept equipment line. The idea was to bring up-to-the-second technologies to market a little sooner for golfers willing to pay a premium for the privilege of a custom-fit, cutting-edge bag of clubs.

As part of that lineup, 1,000 set of C16 irons were produced, dubbed as the company's highest-launching and most forgiving player's irons the company has ever made. Well, those 1,000 sets sold out, and, as of April 15, 1,000 new sets are back on the market.

“C16 irons were designed with an absolute focus on performance and without the constraints of such things as cost of materials or manufacturing limitations,” said Josh Talge, Vice President, Titleist Golf Club Marketing. "When we started fitting golfers into these irons last summer, it became instantly clear how big of a step we had taken. C16 truly delivers next-level performance in a player's head size and shape, and we want to give more golfers the opportunity to experience it.”

The C16 irons feature a forged K301 steel cup face in the long irons for maximum distance, while a 1RK95 high-strength steel face insert in the shorter irons is designed to also thin out the face for maximum distance. High-density tungsten weighting in the perimeter, combined with a hollow-body construction, offers maximum forgiveness. The cast 17-4 steel welded body is made to allow engineers to move weight toward the heel and toe to give optimal center of gravity conditions.

Concept clubs are only available after an in-person trial and fitting at a Titleist Thursday event; the Titleist Performance Institute in Oceanside, Calif., and Titleist’s Manchester Lane test facility in Acushnet, Mass. Select fitters are also able to hook you up.

The Titleist Concept C16 irons will be available in 4-PW for $2699 in steel shafts and for $2999 in graphite shafts.


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