#ArnieWould Mastercard ad is a touching tribute to Arnold Palmer
Golf Culture

#ArnieWould Mastercard ad is a touching tribute to Arnold Palmer


SHARE THIS STORY



A new Mastercard commercial started airing this week ahead of the 2017 Arnold Palmer Invitational which serves as a touching tribute to Mr. Palmer's life and legacy, as a person, professional golfer, philanthropist and businessperson.



The ad is the anchor to a social campaign dubbed #ArnieWould, in which golf fans and others are invited to behave in the best of Arnold Palmer's spirit. The commercial shows some of those admirable qualities, including a junior golfer choosing to take on a risky shot on the golf course, another junior working diligently on her bunker player after some encouragement from Annika Sorenstam, pros Ian Poulter and Graeme McDowell committing to signing everything kids put in front of them.

The spot ends with a father coming home late from work, with his daughter calling to him to read a story. Despite his exhaustion, the father gladly grabs the book to read it because, as his wife says, "Arnie would."

The commercial ends on a photo of Arnold Palmer holding one of his children, and, it's at that point that it's tough not to get emotional.

The ad should air through the tournament week.


 

SUBSCRIBE AND WIN PEAKVISION SUNGLASSES!

New subscribers to our weekly email newsletter from October 15 through December 15 will be entered to win a pair of PeakVision sunglasses of their choice! PeakVision's Dual Zone technology prevents glare while offering unparalleled clarity that's perfect for golfers. The patented PeakVision lens enhances the golfer's ability to see the contours of the greens better with high-definition amber lens which provide three times the definition than the naked eye, and we want you to experience the difference for yourself. (Rules and regulations)


About the author

Golf News Net

Golf News Net

We use the Golf News Net byline sometimes just to change things up. But, it's one of us humans writing the story, we promise.

Sometimes we post sponsored content from this account, and it is labeled as such. We also occasionally include links to products and services from which we could make a small percentage of a sale through affiliate programs.