A new Mastercard commercial started airing this week ahead of the 2017 Arnold Palmer Invitational which serves as a touching tribute to Mr. Palmer's life and legacy, as a person, professional golfer, philanthropist and businessperson.
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The ad is the anchor to a social campaign dubbed #ArnieWould, in which golf fans and others are invited to behave in the best of Arnold Palmer's spirit. The commercial shows some of those admirable qualities, including a junior golfer choosing to take on a risky shot on the golf course, another junior working diligently on her bunker player after some encouragement from Annika Sorenstam, pros Ian Poulter and Graeme McDowell committing to signing everything kids put in front of them.
The spot ends with a father coming home late from work, with his daughter calling to him to read a story. Despite his exhaustion, the father gladly grabs the book to read it because, as his wife says, "Arnie would."
The commercial ends on a photo of Arnold Palmer holding one of his children, and, it's at that point that it's tough not to get emotional.
The ad should air through the tournament week.
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