Jordan Spieth will have his name on his Under Armour golf shoes in 2017.
Under Armour and Spieth are set to unveil the Spieth One golf show this week in Tokyo, as part of a multi-city company tour over a stretch of months to build momentum for the product.
The Spieth One shoes have a breathable, waterproof one-seam upper; a feature dubbed Rotational Resistance Traction, to keep the back foot particularly stable from the top of the swing to impact; and a dual durometer outsole, meaning it has a softer forefoot for flexibility, paired with a firm heel for stability and support.
The Spieth One will have a cousin, a a Boa closure system version of the shoe, the Spieth One Boa. It also appears Under Armour has two new models to complement the premier offering, including the Tour Tips and Tempo Sport models, the latter of which should be an evolution of the Tempo Tour and Tempo Hybrid models from 2016.
— Flash Sole (@FlashSole) January 16, 2017
One of the knocks on the first generation of Under Armour golf shoes is that they were too stiff out of the box, taking too long to break in, almost like a classic golf shoe.
You’ll be able to purchase the Under Armour Spieth One starting March 1 for $200 per pair, ordering online and purchasing in person at Under Armour brand houses, including in their Baltimore headquarters.