What is Tiger Woods' new brand TGR, and what will it do?
Tiger Woods News

What is Tiger Woods’ new brand TGR, and what will it do?

Tiger Woods is changing the look and feel of his brand, launching TGR (pronounced by the letters T-G-R), which will serve as an umbrella for all of his current and future business interests.

TGR will comprise four of Woods' current businesses, including the Tiger Woods Foundation, which delivers educational programs through its learning centers and scholarships for participants. The educational curriculum will be renamed TGR Edu, with the learning centers redubbed TGR Learning Labs.

Woods' tournament management arm, previously under the umbrella of the Tiger Woods Foundation and called the Tiger Woods Charity Event Corporation, is now TGR Live. The company manages three PGA Tour events (Quicken Loans National, Genesis Open, Hero World Challenge) and two other events (Tiger Woods Invitational, Tiger Jam).

Tiger Woods Design, Woods' course design firm, has been renamed TGR Design. Woods-designed tracked have opened in Cabo San Lucas, Mexico, and near Houston, Texas, at Bluejack National. He has other designs in progress in the United Arab Emirates, China and another in Mexico.

The Woods restaurant concept also falls under TGR, with the sole Jupiter location currently open. However, Woods has been approached about bringing the sophisticated sports bar and restaurant concept to others cities and may in the future.

TGR will also be the umbrella brand for future businesses and investments. Of course, there has been the suggestion that Woods will be the front man for a venture capital group which will buy TaylorMade Golf from adidas AG. While that's possible, and a deal could even be in place, there has been no public comment from Woods, adidas or others about such a deal.

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