Jordan Spieth signs endorsement deal with Coca-Cola
Golf Culture Jordan Spieth Stalker

Jordan Spieth signs endorsement deal with Coca-Cola


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Jordan Spieth made an estimated $54 million in 2015, and that figure stands to grow this year with a huge new sponsor.

On Wednesday, Coca-Cola announced it has signed Spieth to a major endorsement deal, just four months after the 22-year-old won the Tour Championship, which the beverage giant sponsors in its hometown of Atlanta.

"Coca-Cola has always been associated with iconic sporting events and some of the world's greatest athletes, so this is an incredibly cool opportunity for me," Spieth said in a statement. "As a brand ambassador, I look forward to growing awareness for the sport of golf globally and engaging with fans in exciting new ways."



Financial terms of the multi-year deal were not disclosed. However, an ESPN report suggests that this deal is one of the soda maker's biggest ever with an athlete and may compensate Spieth on a level comparable to Coke's deal with NBA player LeBron James. James endorses Sprite, boasting his own flavor each of the last two years. Coke also has a deal with singer Taylor Swift to plug Diet Coke.

Spieth's likeness will appear on packaging for a range of Coca-Cola products and at retail. In particular, Spieth will be connected to the company's bottled water Dasani. The two-time 2015 major winner will also be featured on Coca-Cola cans the company produces to commemorate the 2016 Olympics, of which golf will be part for the first time in 112 years.

The deal adds to Spieth's growing portfolio of endorsements, including with Under Armour, Titleist, Rolex, NetJets, SuperStroke grips and AT&T.

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