Why a golf club's llama logo upset Augusta National

Why a golf club’s llama logo upset Augusta National



Turns out that a llama looks a lot like the United States -- with an extra leg at the bottom.

Talamore Golf Resort in North Carolina was probably well aware of this when they used a llama as the centerpiece of their logo. And why shouldn't they use a llama? They offer the animals as caddies to guests. It's a unique experience that should be reflected in their logo.

That's where the problem began. A llama looks a lot like the U.S., and North Carolina is awfully close to Georgia. So the Talamore Golf Resort logo looked a lot like -- you guessed it -- the Augusta National Golf Club logo.



Here's the Talamore logo today:

talamore-logo

And, to drive the point home, the Talamore logo with Augusta National colors, followed by their logo:

talamore-angc

angc-logo

So it makes a lot of sense that Talamore changed its logo at the legal behest of Augusta National for that whole infringement thing. Now the logos look substantially different. However, the cease-and-desist letter still hangs in the golf shop at Talamore.



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