Brooks Koepka is a golf superstar. Embrace it. He's won four majors in three seasons, is soundly ranked No. 1 in the Official World Golf Ranking, and he has no problem running down slow players and other losers in golf.
When you reach that level of accomplishment, you've also earned a place in the sporting consciousness. People know who you are. And then comes the pinnacle of fame: shooting a "This is SportsCenter" ad (or two) for ESPN.