Titleist works on two-year cycles with its golf-club products, with woods coming out in odd-numbered years and irons and hybrids debuting in even-numbered years. However, just like clockwork, come late spring and early summer, Titleist is out among their professional staff on tour, seeding, fitting and testing new equipment to prepare pros to transition come the new year.
At the Memorial Tournament, Titleist was on the range at Muirfield Village Golf Club sharing the U-500 and U-510 utility irons and TS hybrids.
At the US Open last week, three new iron sets debuted for staffers, including the T100, 620 CB and 620 MB irons.
This week at the Travelers Championship, another pair of iron sets hit the range at TPC River Highlands, with the T200 and T300 irons.
Titleist is light on details about the clubs, though they have provided imagery of all of them.
The T100, T200 and T300 irons may well be replacements for the AP brand, which currently has offering as AP1 irons, AP2 irons and AP3 irons. If this is the case, how the T100, T200 and T300 irons would arrange themselves may be different than the existing AP line, with the AP3s serving as the player's distance iron and the AP2 the game-improvement option. Given the seeding release cycle, however, it would seem the T100 would remain in a slot similar to the AP1 irons, with a smaller profile and some tech features without potentially overwhelming a discerning golfer.
In the T200 and T300 irons, there's visible logoing around the concept of Mi, with a weight screw of sorts in the T200 and a more pronounced badging in the T300 that likely serves a weight-distribution purpose as much as an acoustic and feel purpose.
Titleist has long had its MB and CB iron sets on their own as classically designed forged clubs for better players with specific preferences in look and feel. Changes to these sets are typically minor from one generation to the next. and in response to specific staffer feedback.
The new utility irons appear to be a branching out for the company, giving them their own numbering rather than relying on the T-MB branding and design.
The TS2 and TS3 hybrids would appear to be designed to line up with the TS2 and TS3 drivers, with the TS3 being the smaller-profile hybrid designed to appeal to a player wanting a more iron-like appearance. The TS2 hybrid has a weight in the back of the sole and a more wood-like appearance, suggesting it's designed for players who need more help getting the ball in the air.
Titleist will announce more about these clubs later in the year, preparing to launch these sets in 2020.