No doubt you’ve asked yourself what you would want, have or do if money were no object and you had every resource at your disposal. Well, engineers at Titleist were tasked to do the same thing, throwing out the conventions of mass-producing irons that could sell in the broader golf market. The head honchos wanted to see what advances could be made in design and materials, and then they’d offer those final products to the highest end of the golf market.
Titleist engineers came up with two sets, the CP-01 and CP-02 irons, which the company is selling under the CNCPT line.
Brace yourself. They’re $500 per iron. For an eight-piece iron set, that’s $4,000. If you’ll recall the original Titleist Concept series of irons and drivers from 2016, then you’ll know the new irons are $125 more per piece compared to the original — which sort of came to the market eventually in the AP3 irons. There is no $1,000 driver in this CNCPT series. This is an irons-only offering, and if Concept sales are any indication, this new sub-brand under the Titleist name should thrive.
CNCPT isn’t just about throwing new, flashy materials from the aerospace and defense worlds into clubs and throwing up jazz hands. These materials, including a mysterious alloy Titleist dubs Super Metal, make possible the thinnest unsupported, constant-thickness face in golf. The Super Metal face insert on both sets is L-shaped (well, reverse L once it’s on the club body) and is precisely made for consistency from set to set and head to head.
The other big material push on the CNCPT irons is high-density tungsten. That’s not nuveau design; tungsten is practically everywhere in modern golf manufacturing. However, the CNCPT irons use tungsten extensively, particularly in the lower-lofted (long) irons, to drive lower center of gravity, increase launch and carry, all while increasing forgiveness across the hitting area. The CP-01 irons average more than 100 grams of tungsten per head in lower-lofted irons, while the CP-02 irons average 110 grams of tungsten. The tungsten works in concert with lower lofts — loft jacking, if you must — to deliver a combo of distance and launch angle that results in longer carry based on the number on the bottom of the club.
As you might imagine just telling you the tungsten spec alone, you can figure the CP-01 irons are in the players-distance category, designed to be fast and produce massive ball speeds. The CP-02 iron, then, would be construed as a more classic-looking iron with blade-shapes and more playable design characteristics.
Beyond that, we don’t have a whole lot of extra information. Release dates, fitters, all those things are kind of TBA. That said, at $500 per club, these will be fit to spec and done right. So, if that strikes your fancy, then head over to the CNCPT website and start exploring.