William Murray Golf hit the golf fashion scene in 2016, offering a relatively small selection of golf threads inspired by the brain of comedy and acting legend Bill Murray and his brothers. The clothes weren't stuffy at all. They were fun takes on different patterns featuring drinks or Murray's famous "screw it" silhouette or flowers or drinks.
Now, with a new Round A of funding in tow and another PGA Tour win with staffer Pat Perez (his second wearing the line), the company is looking to take their offerings to more of the masses beginning with their Fall 2017 collection. The pieces range in price from $32 for a T-shirt to $115 for the Slice Shot vest, so well within range of what's expected for a better piece of golf apparel.
Patterns remain a staple, and the new ones tend to focus on on-course features. There's a camo-looking pattern which is inspired by overhead drawings of golf holes, bringing out the features of a green complex, including surrounds and bunkering. The "Tools of the Trade" pattern has vintage versions of all the tools used in making a classic cocktail. A pattern inspired by the silhouette of the bagpiper at Spanish Bay resort in Pebble Beach, Calif. A 50s-inspired pattern works in wordmarks and imagery from some of Scotland's most renowned and well-known courses.
The looks are often feature bright colors or accents, but there are plenty of darker colors available, as well. The fabrics are designed to feel soft but perform well. The polos have SPF 50+ protection to keep your covered skin well-protected during a round.
The pullovers have handy features like an internal media pocket to run headphones. The modern-looking pants and shorts feature particularly deep pockets so balls and tees aren't flying all over the place.
And what would be a Murray collection without button-down shirts, which Murray often wears playing golf? They're designed to have a unique look that'll work on the course or in the clubhouse and beyond.
William Murray Golf offers clothes that perform well and look good, but they also convey a relaxed attitude about the world and a sport that often takes itself a little too seriously. So, if you're the kind of golfer who wants to play well but emphasizes fun first (like me), it'd seem William Murray Golf embodies your style.