American Express buys endorsement space on Women's Open players to promote small businesses
Golf Biz LPGA Tour

American Express buys endorsement space on Women’s Open players to promote small businesses

Rose Zhang poses with the trophy after winning the during the final match at the 2021 U.S. Girls' Junior at Columbia Country Club in Chevy Chase, Md. on Saturday, July 17, 2021. (Kathryn Riley/USGA)

At this week's US Women's Open, American Express has put its money where its mouth is by doing something to potentially get more consumers to "shop small."

Ahead of the week at Pine Needles, AmEx purchased sponsorship inventory on the equipment or apparel of six players -- Lydia Ko, Lexi Thompson, Celine Boutier, Gaby Lopez, Stacy Lewis and Rose Zhang -- to spotlight local female-owned small businesses. AmEx worked closely with each golfer to identify businesses in the community that would fit them and match up with their mission.

Here are the companies' logos each golfer will be wearing:

  • Lydia Ko: High Octane (coffee), Aberdeen, N.C.
  • Celine Boutier: C Cup Cupcakery, Southern Pines, N.C.
  • Gaby Lopez: Twigg & Co makers market, Aberdeen, N.C.
  • Stacy Lewis: Morgan Miller (women's clothing), Southern Pines, N.C.
  • Lexi Thompson: Cooper & Bailey's (clothing and décor), Pinehurst, N.C.
  • Rose Zhang: Eloise Trading Company (home décor), Aberdeen, N.C.

About the author


Golf News Net

We use the Golf News Net byline sometimes just to change things up. But, it's one of us humans writing the story, we promise.

Sometimes we post sponsored content from this account, and it is labeled as such.

We also occasionally include links to products and services from merchants of our choice. GNN may earn a commission from sales generated by those links. See more in GNN's affiliate disclosure.