The PGA Tour has announced Alexandra (Alex) Baldwin is the new Web.com Tour president, making her the first woman to lead a PGA Tour-owned circuit as president.
Baldwin takes over for Dan Glod, who was promoted to PGA Tour senior vice president for global sponsorship strategy and development. Glod had been Web.com Tour president since January 2017, when Bill Calfee ended his run.
Joining the PGA Tour in 2017 as a vice president for corporate partnerships, Baldwin oversaw a variety of partner accounts and negotiated extensions and new programs with myriad partners. Before moving over to the PGA Tour in Ponte Vedra Beach, Baldwin with a corporate consulting executive with CAA Sports in Jacksonville Beach. In that job, she had worked with Waste Management and the Phoenix Open, including other golf sponsors.
“I am thrilled for this opportunity to lead the Web.com Tour while drawing on years of experience in golf, sports and business,” said Baldwin. “The Web.com Tour is a tremendous avenue through which we’re able to develop the next generation of PGA Tour stars, and I’m eager to learn as much as possible about our partners, tournaments and communities as we look to build on the Tour’s incredible 30-year foundation.”
Baldwin's professional golf connection goes back even farther to her 10-year tenure with Fenway Sports Management in Boston. She handled a variety of sales and consulting efforts for golf events and properties, including the now-defunct Deutsche Bank Championship. Prior to then, she was an agent with IMG, representing the like of Karrie Webb, Brad Faxon, Suzann Pettersen and Carlos Franco.
There are now five women in the PGA Tour's 21-person executive management team. All of them, including deputy general counsel Neera Shetty and senior vice president for communications Laura Neal, were elevated to their roles since Jay Monahan became PGA Tour commissioner in 2017.