The new Linksoul Lab at Corica Park is NOT your typical pro shop
Golf Biz

The new Linksoul Lab at Corica Park is NOT your typical pro shop

At the grand opening of the Linksoul Lab at Corica Park. From left. Patrick Keegan, John Ashworth and Geoff Cunningham of Linksoul (AmateurGolf.com photo)

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If you've stepped in a golf course pro shop in the last, oh, 40 years, then you probably know it by heart.

Walk in the door, and there are probably a few tables with nice logoed merchandise, while there are various racks of shirts from major apparel markers littered around the room. There are some golf balls and gloves for sale, maybe a TV or two. Some golf clubs are for sale, but they don't move much.

It's kind of tired.



That's the opposite of what Corica Park manager Greenway Golf wanted to welcome players after opening a wholly renovated South Course. They wanted something to effuse fun and excitement as players check in for a round that is a world-class municipal golf experience.

So, Greenway Golf turned to California-based Linksoul for a solution. What the two came up with is the new Linksoul Lab, a unique space designed by apparel legend and company founder John Ashworth and his team.

The Linksoul Lab of course has the essentials golfers need to play -- balls, tee, gloves and the like. And, naturally, the Linksoul Lab sells Linksoul apparel featuring the new Corica Park logo.

However, the vibe is totally different, featuring curated artwork on the walls, surfboards, shuffleboard tables, bicyles and even persimmon woods designed for Linksoul and made in the United States.

The pro shop doesn't have to be a boring place where golfers simply pass through on their way to a round. It can be an energetic starting and stopping point for golfers, inspiring them all the way through.

Corica Park's one-of-a-kind Linksoul Lab does just that.

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Golf News Net

Golf News Net

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