So many professional golfers have their own logos these days. Tiger Woods has his TW Nike-made logo. Jordan Spieth has a JS logo made by Under Armour. However, many less-famous players have developed their own personal logos over the years, and they appear on their shirts, hats and golf bags.
Many of these logos use a variation of a player's initials. It's just easier to remind golf fans of their initials than try to make an association with an image.
However, some pros use images, just like Jack Nicklaus did with the Golden Bear, Arnold Palmer did with his umbrella and Gary Player did with the Black Knight (which is often printed in white).
Some players use silhouettes of themselves in important moments in their careers.
We wanted to take you through the personal logos of some of golf's greatest pros and superstars.