TrackMan is upping the ante in the launch monitor game, as they have teased a new feature allowing them to pinpoint where a golfer strikes a golf club on the club face.
See you at the PGA Merchandise Show next week.. pic.twitter.com/zrCiTso4Pf
— TrackMan Golf (@TrackManGolf) January 17, 2018
That's one hell of a tease.
We're really left with more questions than answers, but the biggest question from golf Twitter in response was how TrackMan manages to capture the location of the strike. With this being a tease, TrackMan's obviously not sharing quite yet how they're acquiring that data in a rapid swing. However, if we were required to guess, we'd imagine the TrackMan team has figured out how to use initial launch positioning to give a good indication of where the ball actually hits the face. That probably wouldn't explain getting dynamic lie, though.
We're certainly excited to figure out the methodology and technology behind getting this data. It has the potential to be huge for both clubfitters and instructors alike. Knowing how a player tends to strike the ball can be very instructive of what they're actually doing at the moment of truth (impact).
This can also mean better clubfitting so golfers can better see how changes in shafts and other specs may help them get closer to center-face strikes. Also, clubfitters can use this data with more information about how certain clubs respond to particular off-center hits to match golfers with the best clubs for their most common misses.
As TrackMan indicates, all -- or at least more -- will be revealed at the PGA Merchandise Show in Orlando. Can't wait.