Callaway Golf has listened to its customers and will be offering a new run of Apex Black irons.
In 2016, the company announced that it will be selling the Apex ’16 irons in a black PVD finish. The decision was so well received that the company decided to make another run for 2017.
The clubs, which are available in several different set configurations (4-PW, 4-AW, 5-PW, 5-AW), will come with a True Temper XP 95 Stepless steel shaft or a blacked-out UST Recoil graphite shaft, as well a blacked-out Lamkin grip.
Premium after-market shafts will also be offered without upcharge.
The Apex iron is a two-piece clubhead, utilizing a 1025 mild carbon steel body with the steel cup face laser welded to it. Callaway uses minimal welding materials to make sure each club gets the designed benefit from the Face Cup. With a better weld point, Callaway was able to use a weaker face material in conjunction with the geometry of the face to actually improve the coefficient of restitution by two basis points. A TPU piece in the back cavity improves sound and feel.
The Face Cup technology is employed in the 3-7 irons in the set. The short irons have an engineered face plate, getting smaller in size compared to the long irons for more control. Offset and sole width increase through the set, while the center of gravity moves gently to optimize launch conditions for each iron.
The Callaway Golf Apex Black irons are available on Aug. 18 (pre-sale starting Aug. 11), going for $1,300 in steel and $1,500 in graphite.