What is Dean & DeLuca in the Dean & DeLuca Invitational?
PGA Tour

What is Dean & DeLuca in the Dean & DeLuca Invitational?

The PGA Tour's annual event at Colonial Country Club in Ft. Worth, Texas, has a sponsor now in its second-year of a long-term deal to hold the event at Hogan's Alley.

The tournament is known now as the Dean & DeLuca Invitational after Crowne Plaza hotels backed out as sponsor. Dean & DeLuca took the Colonial name off the event, which was surprising to many. So what does Dean & DeLuca do? They're an upscale, gourmet food store with locations around the United States. The company has 14 existing or forthcoming locations in the United States with another eight international stores.

Dean & DeLuca is known, in part, for their monthly clubs for cheese, coffee and charcuterie. The company also sells teas, coffee beverages and cocoa as part of their semi-cafe setting.

The Dean & DeLuca Invitational will be the name of the tournament through at least 2021 with a six-year deal in place. The current purse is $6.9 million for the 120-player event.

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