Jason Day has signed with Nike Golf to wear their apparel, while remaining with TaylorMade Golf for his equipment.
This is Nike’s first big signing since it announced after the PGA Championship that it would transition out of making golf clubs, balls and bags. Day will wear Nike apparel from head to toe.
ESPN was first to report the news publicly. However, a source indicated privately to GNN that this deal was done at the start of September.
The world No. 1 was in a contract year with TaylorMade-adidas Golf, choosing to move his apparel allegiance from adidas to Nike, while sticking with TaylorMade on the club deal. adidas AG, TaylorMade-adidas Golf’s parent company, is actively involved in selling TaylorMade to a potential buyer. Sources suggest the sales process has focused on a pair of American private equity companies, with a Labor Day weekend target to identify the best buyer for the future of the company.
Terms of neither of Day’s new deals have been disclosed.
Day, winner of the 2015 PGA Championship, has won three times this season on the PGA Tour, including The Players Championship in May.