For years, I've asked people in the golf equipment industry why there isn't a high-performance, low-end golf line from a major manufacturer. The common answers are that people don't want that kind of equipment; the research and development costs too much to charge so little; and that only a company with end-to-end supply-chain control (i.e., they own all aspects of the process, including retail) could manage to pull that off.
However, Tour Edge Golf is challenging those notions with its new Hot Launch 2 line, a series of clubs that offer affordable, fully customized clubs with a 48-hour turnaround time and a lifetime guarantee.
Here's a look at each of the clubs in the line:
Driver ($200): The 460cc head features a cup face with lofting options of 8.5-12.5 degrees in one-degree increments. An offset model is also available for $30 cheaper.
Fairway woods ($130): The fairway woods use the company's variable-thickness face with a heavy sole weight designed to move the center of gravity low and back. An offset model is available for the same price.
Hybrid ($110): The hybrid is made from 450 SS hyper steel and has a forged variable-thickness steel face. It's available in 3-, 4-, 5- and 6-hybrid models.
Iron-Wood ($80 each, $500 seven-piece set): These hollow-head clubs have the same materials as the hybrid but in a more compact design that looks more like an iron. These are available individually, starting with a 2-hybrid, all the way through a full set to a lob wedge.
Irons ($400 steel set, $500 graphite set): The irons are constructed from 431 stainless steel, a softer material ideal for customization.
Chipper ($70): These clubs are apparently making a bit of a comeback, and Tour Edge is in the game on them.
All of these clubs are now available for pre-order, with clubs shipping approximately Sept. 10.