You’re going to notice 2013 U.S. Open winner Justin Rose wearing different threads this week at Oakmont.
That’s because Rose has switched apparel from Ashworth Golf to adidas Golf.
The move is natural considering a few factors, including that adidas is considering a sale of Ashworth, and there aren’t a lot of new products from the clothier on the market right now. Rose has been a long-time staffer for TaylorMade-adidas Golf, so he’s staying within the family.
“I am happy to be returning to adidas Golf,” said Justin Rose. “It’s a very exciting time for the brand in golf and at the global level. I am looking forward to wearing adidas both on and off the course.”
TaylorMade-adidas Golf CEO David Abeles joined Golf News Net’s “The 19th Hole Golf Show” on Wednesday from Oakmont Country Club, and he spoke about Rose’s transition from Ashworth to adidas Golf, saying it was a multi-month process in anticipation of this week.
As Abeles described it, Rose has a more “refined” taste, hence his prior affiliation with the Ashworth brand. However, Rose won’t be changing his tastes to fit the Three Stripes company. Rather, he’s working with adidas Golf designers on forthcoming looks that will fit his taste, with a good chunk of it falling under the adiPure name.