World No. 1 Jason Day’s 3-year-old son, Dash, has become a bit of a superstar in the golf world. He’s cute, he’s got long hair, he runs wild and he gets on camera a lot — primarily because his dad keeps picking up big wins.
Now Dash gets to shine in a new commercial by TaylorMade-adidas Golf and PGA Tour Superstore. In the 30-second spot surrounding Father’s Day and the U.S. Open, Dash narrates the commercial, reciting some lines as footage shows of Dash and his family doing things together, including playing golf.
The commercial ends with Dash saying that, since it’s Father’s Day, he lets his dad win their game: the U.S. Open. At the end, he says, “I love you, Daddy,” and, if you’re a parent, I dare you not to tear up just a little bit. Jason did.
“When I first saw the commercial, especially at the end when he says, ‘I love you, daddy,’ I just started crying,” Day said Tuesday at the U.S. Open.
Jason described how Dash and his mom, Ellie, went to a studio in their hometown of Columbus, so Dash could do the voiceover work. She helped him with his lines as people in Atlanta, where PGA Tour Superstore is located, helped him. Jason got a little distracted talking about Dash and new daughter, Lucy, and Ellie’s success with breast feeding.
“[Dash is] a humongous toddler. He’s very big,” Jason said. “And you should see Lucy, she’s even bigger. She’s a fatty. It’s fine. Like Ellie, I think she has protein shakes in those things. I don’t know what she’s doing. But for some reason, she’s a very, very big baby. I don’t know how other people have real tiny babies.”
Day got back on point eventually, describing why he’s shed his shell a little bit to do more things like this — and showing appreciation that his son has similar opportunities, unlike his dad, at such a young age.
“What better opportunity than now do I have to get to do this stuff and really look back on it and say I did some pretty cool stuff when I was playing golf,” he said, “and Dash can have that exact same thought when he’s growing up, saying that he did some pretty cool stuff. He got to travel the world. He got to be on TV and do some pretty fun things.”