Adams Golf is returning to its roots.
On Monday, the company introduced its new Blue line -- a driver, fairway woods, hybrids and a hybrid-iron combo set built to help golfers get the ball higher faster and further down the target line.
Each club in the line shares three features to help get the ball off the ground quickly:
- Velocity Slot Technology: The company's trademark sole feature allows the club face to flex to increase ball speed and offer more forgiveness. It's standard-issue technology these days for many clubs, but important.
- Low-and-back center of gravity: TaylorMade has pushed drivers and metalwoods with a center of gravity that's low and forward, but Adams is offering the more traditional, more forgiving low-and-back CG in the Blue line. From experience, Blue clubs launch higher than the low-forward models of any maker and impart more spin on the ball. The ball flies well in the air, so it's great for calmer conditions.
- SlimTech shafts: Adams has introduced shafts with a smaller tip than standard rack shafts with the intent of creating a lower kick-point leading to a higher launch
The Adams Blue driver (MSRP: $299) will be available in 9.5-, 10.5- and 12-degree options, while the fairway woods (MSRP: $199) will be offered in 15-, 19- and 22-degree options -- each with a 55g Aldila SlimTech shaft. The hybrids (MSRP: $179) will come in four lofts -- 19-, 21-, 23- and 25-degree heads -- with the same shaft.
The iron sets have a 3- and 4-hybrid, along with 5-iron through pitching wedge, with the steel shaft (True Temper Dynalite SlimTech 85g) set coming in at $699. Add $100 for a set with graphite (SlimTech by Aldila 55) shafts.