Ping Golf is getting into the flexible-face game with its new GMax irons.
The company billed its forthcoming line as its "longest, straightest iron ever," thanks to what they call COR-Eye Technology. (Nice pun on Coefficient of Restitution.) The club face flexes to improve distance on hits through the face, including a 3 mph improvement in ball speed on contact at the sweet spot.
The GMax irons feature a new cavity design with the company's Custom Tuning Port, a piece of metal joining the back of the cavity and the sole of the club. Its deeper position, combined with a wider sole, moves the center of gravity lower and further for more forgiveness. The clubhead also features a refined leading edge and more help from the trailing edge to get through the turf better. Ping also says its 4- through 8-irons are stronger by 40 percent over old models because of an alloy heating process that allowed engineers to create a thinner, bigger face and move weight where it benefits off-center shots.
Realizing that players using these irons typically struggle with the mid-to-long irons, Ping has set lighter swingweights for the 4- through 6-irons so it's easier for a player to get to square at impact.
The Ping Golf GMax irons come in 4- through 9-irons, as well three wedges. Irons with the Ping CFS Distance steel shaft (available in four flexes) run $121.15 per club, while the graphite PING CFS shaft brings the cost up to $136.25 per club. Four after-market shafts are available at no extra charge.