Most of the world's best golfers are competing in Maui this week at the 2023 Sentry Tournament of Champions, and you'll notice many are playing on Friday while wearing Hawaiian print shirts. Even some media members are getting in on the fun.
The reason players are wearing Hawaiian shirts for the second round, though, isn't because they're in the Aloha State this week.
Rather, players are wearing Hawaiian shirts for the Friday round because it's going to do some good for local communities.
Tournament title sponsor, Sentry Insurance, is based in Wisconsin. However, they're offering to donate $1,000 to Hawaiian community charities for each player who wears a Hawaiian shirt for the second round.
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With 39 total players in the field, that would mean $39,000 donated to charity if every player participates. Of course, there's no reason not to participate. Pretty much every fashion house in golf makes something approximating a Hawaiian print or a print inspired by Hawaiian culture.
Frankly, more players should be wearing Hawaiian print clothes at the year-opening tournament, so this is a good way to incentivize that. But expect players to go back to their typical scripting for the final two rounds.