To its detriment, golf doesn't typically make a big deal of equipment for women.
Despite the industry maintaining again and again that women of all ages are the fastest-growing demographic of new golfers, women tend to only get cursory attention.
Wine and nines. Clinics with wine. There's an obsession with presenting golf to women as not taking a whole lot of time, something you can do with a man (yours or any other) and being something you can enjoy while drinking, very specifically, wine.
It's not working. It's patronizing, and that's the last thing a male-dominated sport desperate for fresh blood needs.
Frankly, I still think it's kind of bizarre that we have women's golf clubs in 2019. We should just have clubs weighted by swing-speed capability, as there are millions of older golfers who, like many women, can benefit from significantly lighter clubs to maximize ball speeds. Also, the pink-and-purple-ification of women's golf equipment isn't appealing to plenty of athletic women who can swing standard equipment.
While I may have problems with how golf approaches women in general, it was nevertheless refreshing to see a full-throated release from Ping of their new G Le2 line of women's golf clubs.
That Ping is happy to announce its work on equipment designed with an eye toward female players is a good thing. Women's equipment is often buried or barely announced at all. Ping proudly showed its work, trying to create lighter equipment, with lofts, lie angles and component choices designed for female players to get the ball in the air more easily and get maximum performance.
The G Le2 driver features a TS9+ face and turbulators for better aerodynamic performance with draw-biased weighting. A hosel sleeve allows loft adjustments up or down 1.5 degrees in total.
The fairway woods feature a C300 maraging steel face and eight different adjustments available in the hosel. There's a draw bias in the weighting of these woods, and the profile is a little deeper overall with a shallower face. The hybrids use a 455 Carpenter steel face with a deeper face, lower center-of-gravity and turbulators to get the ball in the air quickly and flying with less spin. There are 4-, 5-, 6- and 7-hybrids available.
The irons feature a deep undercut under the top line of the club to shave off weight and drive the center of gravity lower. A tungsten toe weight increases the MOI by 10 percent, and the irons come in 6-9, PW, UW and SW.
Throughout the line, Ping's proprietary ULT240 Lite and Ultra Lite graphite shafts are standard and used to help keep total club weight down.