Phil Mickelson liked the Triple Track alignment technology found on the company's new ERC golf balls. But he was already playing the Chrome Soft X, which is his ball of choice. So, he had the Triple Track visual aid put on his Chrome Soft X balls and put them into play on the PGA Tour.
He won the AT&T Pebble Beach Pro-Am in a Monday finish, and plenty of fans saw the lines on Lefty's ball. Being the marketing geniuses they are at Callaway, the company knew there was an opportunity to combine the two for the masses. So, Callaway has come out with Chrome Soft X balls featuring Triple Track technology.
Triple Track uses Vernier Hyper Acuity to improve alignment compared to a regular side stamp alignment aid. There are three lines printed around the ball at three different points. There are two blue lines printed at what amount to the Tropic of Cancer and Tropic of Capricorn on the ball, with a thicker red line printed around the equator of the ball. The idea is that the two lines on the sides help a golfer to recognize when the ball is not aligned properly to the target line, which is set with the red line.
So, when a golfer looks to set up their red line to align a putt (or a tee shot, by the way), the blue lines will help them discern if the ball is aligned properly before they swing. Confident that the ball is aligned properly, a golfer is then more likely to not make a corrective stroke and hit on the intended line.
The rest of the features of this edition of the Chrome Soft X are the same: graphene in the core, with a larger inner core, a urethane cover for better feel, all in a package for a player who wants higher launch and lower spin off the tee and plenty of spin around the greens.
The Callaway Chrome Soft X Triple Track is available April 19 for $45 per dozen.
