In 2019, you’ll be able to watch at least an hour of PGA Tour Live coverage for free on Twitter for most PGA Tour events.
As part of an extension of their agreement with Twitter, the PGA Tour will continue to offer a free stream, featuring 60-90 minutes of a featured group stream from their PGA Tour Live early-round coverage service. Unlike in the past, the stream will be available for each tournament round during a PGA Tour Live-covered events.
Beginning with the Desert Classic next week in California, PGA Tour Live will air coverage during each of 28 events that are not a major or an opposite-field event. As part of a new deal with NBC Sports Group, which now runs the PGA Tour Live subscription through its NBC Sports Gold service, the PGA Tour announced double the number of live coverage hours in 2019. It only follows to spread some of the love to Twitter, too. The four-round stream coverage begins at the Farmers Insurance Open, the week after the Desert Classic.
Further, PGA Tour fans will have a say in the featured groups covered by PGA Tour Live. Fans will be able to vote for the featured group of their choice to air on the stream window.
In addition, the Tour will air pre-tournament streams from the practice range as a means of showing players’ preparation for events.
The PGA Tour began streaming coverage on Twitter with the 2016 FedEx Cup playoffs. PGA Tour Live streaming began in January 2017.
Skeptics of the PGA Tour Live service suggest the expanded live offering on Twitter is indicative that the service doesn’t have strong subscriber numbers. The PGA Tour has never announced how many people subscribe to the service or what user turnover looks like. However, as more people turn away from cable subscriptions, the PGA Tour is perhaps playing the long game to pave the way for a broader service for fans to watch the best in the world play.