Jordan Spieth is Under Armour Golf. He just is. No offense to any of the other players wearing and playing in their stuff, including the Matt Fitzpatricks of the world, but Spieth is the guy.
Under Armour has centered their shoe offerings around Spieth from the start, and they named last year's shoe the Spieth One to make a clear association with the three-time major winner and their leading cleats. Of course, it's 2018, and there's a sequel. The Spieth 2 is being introduced in Las Vegas (last year, it was more of a world tour) as part of an experiential marketing campaign, where a bunch of folks are coming in and out of Spieth's place at the MGM Grand on the Strip to shoot #content and play some golf.
However, we're here to tell you about the shoes themselves and what you can expect in the way of improvements over the Spieth One.
The Spieth 2 shoes, which retail for $200 like the Spieth One shoes did, leads with more modern, athletic-looking aesthetic compared to last year's more modern take on wing tips. A new Smart Weave upper features Gore-Tex waterproofing while also delivering more breathability in a lighter package than last year thanks to the use of woven TPU fibers. The shoe is 1.6 ounces lighter than the Spieth Ones, which some complained were too heavy.
The EVA footbed is removable this time around, and Under Armour continues to get better at lacing with their golf shoes. Responsive cushioning -- not dubbed Charged this time, for some reason -- remains a key component in the midsole, as is found on a lot of golf shoes these days.
One thing I'm thrilled to see from UA is the introduction of a Wide model. Since Under Armour began in golf shoes, I haven't been alone in saying the brand doesn't accommodate wide feet very well. Now, it looks like they're catering to those players. Good choice.
A Boa model is pretty much a must these days, in my view, and they have one for the Spieth 2 for an extra $30.
Pre-orders are available now, and the shoe ships Feb. 2.