Big Bertha is back and in a big way.
Callaway Golf announced Monday its resurrection of its most iconic line, launching two new drivers with the Big Bertha namesake. However, this drivers are not throwbacks to 90s technology and design; these are innovative clubs pushing the boundaries of adjustable technology.
There are two drivers, Big Bertha and Big Bertha Alpha, and both look a lot like the Captain America shield, with bold red and blue paint mixed with black and metallic finishes. The clubs both feature adjustable technology consumers have come to expect from Callaway and the competition, including adjustable loft and face angles through the hosel -- neutral, draw or fade and 3 degrees of loft adjustment.
The Big Bertha faces are about 8 percent larger than Callaway's last release,
However, the big star is the Gravity Core on the Alpha, a first-of-its-kind weight that can be inserted into the sole of the driver in three ways, changing, with it, the height of the club's center of gravity. The center of gravity adjustments are designed to offer three levels of spin off the face at impact, from low to mid-low in spin rate. The Gravity Core offers an added element of adjustment that allows a golfer to fine tune how the club performs for them.
The Big Bertha driver isn't to be outdone, however, competing with TaylorMade's SLDR driver in adjustable weight technology. The weight, however, adjusts at the back of the driver, behind the crown akin to the Mizuno models of the late 2000s. The seven positions create an even larger set of customizations, improving MOI by 20 percent, leading to better contact and more distance.
The Big Bertha relaunch also includes a line of fairway woods, sporting a thinner, lighter face for added yards and the adjustable hosel technology found in both drivers.
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