Callaway to rebirth famed Ben Hogan Apex irons

Callaway to rebirth famed Ben Hogan Apex irons



The Ben Hogan Apex irons were a thing of beauty. I played a set of them in high school and still have them because that's how great they were.

Callaway Golf, which bought the Ben Hogan company in 2003, is looking to appeal to that quality and craftsmanship in bringing back the Apex line under their brand.

According to Golfweek, Callaway Golf will bring back the Apex irons and is testing the line out right now with tour staffers. A version of the iron was seen on the range at last week's Deutsche Bank Championship, albeit with the Apex name taped up so the public wouldn't see it.



Sales staff were also made aware of the new product in a San Diego sales meeting on Sept. 4.

Callaway sold Ben Hogan Co. to Perry Ellis last year, but maintained several trademarks for their own, including, apparently, Apex.

The Ben Hogan Co. was founded in 1953. Ellis is the seventh owner of the brand or company.



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