Callaway to rebirth famed Ben Hogan Apex irons

Callaway to rebirth famed Ben Hogan Apex irons


The Ben Hogan Apex irons were a thing of beauty. I played a set of them in high school and still have them because that's how great they were.

Callaway Golf, which bought the Ben Hogan company in 2003, is looking to appeal to that quality and craftsmanship in bringing back the Apex line under their brand.

According to Golfweek, Callaway Golf will bring back the Apex irons and is testing the line out right now with tour staffers. A version of the iron was seen on the range at last week's Deutsche Bank Championship, albeit with the Apex name taped up so the public wouldn't see it.

Sales staff were also made aware of the new product in a San Diego sales meeting on Sept. 4.

Callaway sold Ben Hogan Co. to Perry Ellis last year, but maintained several trademarks for their own, including, apparently, Apex.

The Ben Hogan Co. was founded in 1953. Ellis is the seventh owner of the brand or company.


New subscribers to our weekly email newsletter in July will be entered to win 6 Matt Kuchar Bridgestone caps and two dozen Tour B XS golf balls!

Rules and regulations: By submitting your email address, you agree to join both the Golf News Net and Bridgestone Golf email lists. To be eligible for our prizes, you must remain a subscriber on our list through the end of the contest month. If your email address disappears, it worked!

About the author

Ryan Ballengee

Ryan Ballengee is founder and editor of Golf News Net. He has been writing and broadcasting about golf for over a decade, working for NBC Sports, Golf Channel, Yahoo Sports and SB Nation. Ballengee lives in the Washington, D.C. area with his family. He used to be a good golfer.

Ballengee can be reached by email at ryan[at]

Add Comment

Click here to post a comment