When a famous person or well-known company makes a blunder on Twitter, the go-to excuse is to claim their account was hacked or compromised in some way.
In the case of golf-ball giant Titleist, that actually seems the case on Sunday -- sort of.
The manufacturer sent a series of bizarre tweets on Sunday afternoon, all in reference to the popular mobile game "Angry Birds" -- to be more specific, the "Star Wars"-themed version of the game.
It turns out that the game can be authorized to send tweets on behalf of a player as they advance through the game. Someone with access to tweet on Titleist's behalf must have had someone playing the game on their mobile device and allowed the game to send tweets from the game.
(For what it's worth, it sounds like the mystery tweeter isn't the only one with this problem.)
Not too long after, Titleist tweeted a response to explain the funny situation.
Sorry for the Tweets everyone. A 3 yr. old #TeamTitleist member was having too much fun playing Angry Birds.
— Titleist (@Titleist) June 2, 2013
At least no one suggested any kind of personal problems for one of their staffers, unlike instructor Butch Harmon, who made a remark on Twitter about pupil Nick Watney's Memorial struggles implying marital problems. That snafu caused Harmon to decide to remove himself from Twitter altogether.