Back in black: TaylorMade introduces new R1 driver

Back in black: TaylorMade introduces new R1 driver



TaylorMade changed the game with a white driver in 2010. But, as we know, all that's old has a way of becoming new again. Re-enter the black driver.

For the first time since 2010, TaylorMade is releasing a driver painted black. On June 10, its popular R1 driver will hit the market with a new paint job in response to consumer demand for a more classic-looking club.

"For three years we have only made white drivers and have heard from a number of golfers who just prefer the look of black,” said TaylorMade-adidas Golf president and CEO, Mark King, in a release. “Our commitment has always been to provide golfers with the best performing golf equipment. The R1 Black gives players who prefer that color access to our industry leading technology.”



The R1 Black, as it's to be called, will have the same specs as its cousin: 12 loft-sleeve settings, seven face-angle positions, as well as two movable shot-shape weights to create 168 unique combinations to use the club.

The club will debut on the PGA Tour next week at the FedEx St. Jude Memphis Classic at TPC Southwind. When it hits store shelves that following Monday, it will retail for $399.

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