South Korea-based Golfzon will open its first North American location in October under a new brand called Zstrict.
Golfzon, which was founded in 2000, has become ubiquitous in South Korea, likened to how many Starbucks are found in the US. The simulators are used in 46 countries and some 57 million rounds were played on Golfzon simulators last year.
The Zstrict brand will be the North American namesake for the company, and the first location will be an 11,000-square-foot location at Chelsea Piers Connecticut. The space will have swing plate variable-ground settings, multi-surface hitting mats and auto tees. Golfers will get data on ball flight, club speed, potential posture adjustment, all displayed on simulators with life-like graphics and global connectivity to a community of Golfzon users. Available courses include Bethpage Black, the Ocean Course at Kiawah Island and the Old Course at St. Andrews.
In-location competition will be offered among local customers, as well against those around the world. Golfzon hosts some 350 simulator tournaments each day.
Zstrict locations will be staffed with PGA Professionals to offer lessons and club fittings.