There are certain things you just don’t do as an Augusta National and Masters patron. You don’t run. You don’t bring your cell phone. You don’t shout dumb stuff. On that last point, Augusta National has reportedly told its security teams to find, identify, eject and permanently ban any Masters patrons who shout “Dilly! Dilly!,” the phrase made famous in Bud Light commercials of late.
The reaction to that has been mixed. Some golf purists are jazzed Augusta National isn’t going to tolerate any of the funny business heard at week-to-week PGA Tour events. Some are upset the club’s expectations for decorum aren’t more welcoming, though that doesn’t seem like a good point.
Well, now Bud Light is trying to turn the mini-controversy into a promotional opportunity. Through their Twitter account, Bud Light smartly issued a decree from the Dilly Dilly king, King John Barley IV, sharing that the company has shipped 1,000 T-shirts with the phrase “Dilly! Dilly!” printed on them. That way, a potential Masters patron could wear the shirt (though I’m not sure why you would at Augusta National because you’re just begging for trouble) and not have to yell the phrase.
Our King weighs in on the Dilly Dilly ban. pic.twitter.com/rVxrD5dsNf
— Bud Light (@budlight) April 3, 2018
You have to admit this is a really clever ploy from Bud Light. Even if you hate the commercials, they’ve capitalized on an opportunity at Anheuser-Busch InBev.
But, please, no Dilly Dilly.