Titleist has gone soft. On purpose.
Perhaps catching the winds of change in the golf-ball space, the company has made a concerted effort in the last 12 months to bring to market products matching the demand for soft feel in a high-performing golf ball. One of those products is the new Tour Soft ball, which will replace the NXT line that, quite frankly, wasn't enough of a differentiator against the Pro V1 to convince golfers not to spend up on the Fairhaven, Mass., company's top ball.
The two-piece, mostly-ionomer cover ball is touted as being longer and softer than three-piece-and-above urethane offerings from Callaway, TaylorMade and Bridgestone. That's a bit of a sore subject for Callaway, which doesn't see the comparison as apt, and there might be more to come on that front. However, as far as Titleist is concerned, they want to emphasize their Tour Soft ball has their largest core with a very thin cover, all designed to offer feel first without sacrificing distance.
The company is also leading with its cover construction, which uses four materials in a proprietary blend to meet demands on short-game control. Meanwhile, a new 342-dimple pattern is designed to promoting a consistent, penetrating ball flight.
The Titleist Tour Soft is now available in white or optic yellow for $35 per dozen.
Meanwhile, Titleist is rethinking its Velocity ball, offering two varieties of white, as well orange and pink options in the two-piece distance category. The core is softer than the previous iteration, following a broader trend in the game, with a new, faster cover for more yards. The LSX core is designed to initially kill spin to deliver, again, more speed at impact, while the 328-dimple pattern on the cover is designed to promote high-flying shots to carry even more.
The new Titleist Velocity balls are now available for $27 per dozen.